LA Gear was representing strong in Game 2 of the western conference semi-finals against the Utah Jazz. Fox News interviewed a few fans with the limited edition colorway of the light ups. Available exclusively at Sportie LA and Sheikh retailers in Southern California.
Read More
When LMFAO saw the LA Gear Lights, they went off. The son and nephew, respectively, of Motown founder Berry Gordy, Redfoo and Sky Blu grew up in LA and have been at the center of popular culture their whole lives. They used to rock the LA Tech light ups back in the day, and lit up at the chance to rock em again.
“They loved the White/Silver Lights, but they were wishing we had the Gold/Pink in mens,” says LA Gear Director of Specialty Product Lance Jackson. “Then they saw a photo of the Purple Lights, which are coming out soon, and loved those.” So Lance took care of business, and made the group Gold/Pink and Purple Lights in their sizes.
Read More
Gifting suites aren’t really about swag. They’re about the energy and celebration of award season, and they”re a chance for the stars and a handful of interesting brands to kick back, have a shot (or two) of premium tequila (or really hi-end sparkling water), and enjoy life. Whether it’s one of this year’s nominees, a past nominee like Julianne Moore, a multiple EMMY-winner like Bill Shatner (and his lovely wife Elizabeth), or NBA legend like John Salley, everyone who stopped by to hang with the LA Gear crew had a great time, and came away not only with some Lights, but with a sense of what makes this brand tick, and why so many people are digging the fact that ACI and Sportie LA brought it back.
Read More
Spring 2010: MyFace.com Gives Props to LA Lights for William Shatner @ The Oscars Sons of Lights Inventor Talk Tech in SLAM Mag 4-10 Aspiring Minimalist 4-10 Recalls His Sis Aspiring to LA Lights Yak Attack Kicks Off 2010 with LA Lights Sneaker Freaker Best of the Best of 09! News from November-December, 2009: The [...]
Read More
Every now and then, something comes along that is both new and beloved, something that is fresh and fascinating, yet born of a great and recognizable heritage. For one day this week, I was the beneficiary of one such phenomenon – the new light up shoes from LA Gear. We’ve been talking about the LA [...]
Read More
Being out there on the street, wearing and talking LA Gear with so many fans from every generation, it’s not unusual for us to hear the phrase “PLEASE bring back the MJs!” On this magazine alone, you can see comment after comment expressing the same sentiment. The impact of Michael Jackson on global popular culture [...]
Read More
Exclusive Luxury Oscar Gifting Suite to Feature LA Gear Shoes Beverly Hills, CA, February 22, 2010 – LA Gear (www.LaGear.com) delivers a combination of fun, elegance, and 80s culture to Oscar week, on Tuesday February 23, 2010, as it participates in the 1st Annual Oscar Suite of 100 Stars. The iconic brand, which returned to [...]
Read More
The GRAMMY® Awards are fun to watch, but we didn’t know the days leading up to the show could rock just as hard. This year, we had a chance to see some awesome celebs before they hit the stage… as they hit the official Backstage Gift Lounge, where LA Gear was furnishing Presenters and Performers [...]
Read More