The latest retailer to get LA Gear Originals is E.V.R. in Cincinnati, OH, and since I haven’t been to Ohio since my college roommate’s bachelor party, I jumped on a plane and took a day-trip to see the famous Ray Trimm and get the scoop on how the Originals line of LA Gear sneakers will play in the big C and why this actually may be the best place for an LA Gear revival.

LAGearNews: What’s your first LA Gear memory?

Ray Trimm: I remember the day, it was in 5th grade, and my friend had a pair, and you immediately notice the muticolored laces.

LAG: Can you describe your customer and why the LA Gear Originals styles appeal to him/her?

RT: Our customers are individuals that look to stand out, in a non-eccentric fashion. E.V.R. is based upon vintage goods, as well as exclusive items, and L.A. Gear embodies that.

LAG: This place is amazing. Tell me how EVR got started.

RT: E.V.R. is basically a store I started in my room. I have always enjoyed retro goods, so I started buying from the mall/Ebay. Then, I began to get alot of recognition for my style and people offered to buy my footwear from me. So I knew I was onto something, so I sold sneakers out the trunk of my car. After getting real comfortable with reselling, I learned the basics of retail. From there, E.V.R opened its doors in June 2007. We have a niche but we also have expanded our clientele from teens to middle aged adults.

LAG: Middle aged adults? What’s one of those look like (no mirrors allowed here, please). So what’s your personal favorite LA Gear style/color?

RT: My personal favorite will always be the L.A. Lights, the black/orange pair. But the Star Shooter in black patent is hot too!

LAG: Do you think the LA Lights will take off in Cincinnati?

RT: People are already calling about the LA Lights!! Can’t wait! We should do a collab!

LAG: Good idea!

There you have it. Ok, people, if YOU’RE in Cincinnati or thereabouts, you can call EVR at: 513-771-7273, but really you should just head down there:
3230 Jefferson Avenue, Cincinnati, OH 45220

Tell Ray hello from LAGearNews!