LA Gear @ the Official GRAMMY® Awards Backstage Gift Lounge!
  • The GRAMMY® Awards are fun to watch, but we didn’t know the days leading up to the show could rock just as hard. This year, we had a chance to see some awesome celebs before they hit the stage… as they hit the official Backstage Gift Lounge, where LA Gear was furnishing Presenters and Performers with its newly released LA Lights.


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    Jamie Foxx rocked them in Blue.

    Young stars and industry legends dug the new light up shoes:

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    MirandaLambert.jpgJustin Bieber went for the Black/Purple Lights. Miranda Lambert and Kate Voegele were going Gold. Smokey Robinson took a liking to Green/Olive.

    SmokeyRobinson.jpgTraditionally, stars want something they won’t find just anywhere, and they definitely came to the right place! Reviving and updating its legendary LA Tech light ups from the early 90s, the LA Lights dropped December ’09, and have been sold exclusively at Sportie LA stores in Los Angeles and San Diego, and online at sneaker website SportieLA.com/lagear. That’s it. Nowhere else. Until this week.

    “We really responded to the vibe in the lounge,” said Isack Fadlon, co-owner of Sportie LA, which partnered with LA Gear brand-owner ACI a little over a year ago to launch LA Gear Originals – featuring updated styles from the Unstoppable line, ’89-’90… and, now, this new line of LA Gear Lights. “It was a great setting and an opportunity to show off the new LA Lights – and to put them on people who are very particular about style.”

    The GRAMMYs air live on CBS at 8p.m. (ET/PT)…let’s see who lights up Staples Center tonight!

    January 31st, 2010 | Hesh | 3 Comments

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Hesh

3 Responses and Counting...

  • Rashid 01.31.2010

    Please please please remake the michael jackson shoes. It would also be cool if u did a LA Lights and MJ combo. Thanks.

  • Dats a dam good idea. Why not the MJ, Mofos?

  • see people want the mj shoes please remake them.

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