Every now and then, something comes along that is both new and beloved, something that is fresh and fascinating, yet born of a great and recognizable heritage.

For one day this week, I was the beneficiary of one such phenomenon – the new light up shoes from LA Gear.

We’ve been talking about the LA Lights for about a year now. We’ve shown pictures of the
shoes as they were being developed and tested, shared info about colors and materials, shown amateur videos made by fans of the brand, and even made our own sneak peak videos. But until a few days ago, I’d never actually watched them work.

And the Lights work. To be more precise, they WORK IT. I’d been wearing the Lights here and there, to meetings, or to lunch. But I chose Las Vegas to officially “debut” my olive/green LA Techs:
Vegas is a city full of gorgeous women, slot machine bells, and flashing lights. So I knew that if I could get noticed HERE, these sneakers were working.

When you’re going about your business – and my business this week was gambling and drinking – it’s easy to forget that your shoes are lighting up with every step.

But when you’re line dancing at Stoneys it’s hard NOT to be
noticed in your Lights. In fact, everyone in Vegas – from the tourists to the casino dealers to our beautiful and vivacious friends at StripSteak in the Mandalay Bay – never forgot I was wearing these shoes. And they never forgot to comment. The comment heard most often was “Can you hook me up?”

So, yes – I hooked up some new friends with LA Lights. And yes, they now love me whereas before they might have just dug me a little bit.

So, maybe my 24 hours as a VIP gets parlayed into 24 more. What’s wrong with that?