Grammy-nominated Electro-hop Group LMFAO are BIG Fans of LA Gear

When LMFAO saw the LA Gear Lights, they went off. The son and nephew, respectively, of Motown founder Berry Gordy, Redfoo and Sky Blu grew up in LA and have been at the center of popular culture their whole lives. They used to rock the LA Tech light ups back in the day, and lit up at the chance to rock em again.

“They loved the White/Silver Lights, but they were wishing we had the Gold/Pink in mens,” says LA Gear Director of Specialty Product Lance Jackson. “Then they saw a photo of the Purple Lights, which are coming out soon, and loved those.” So Lance took care of business, and made the group Gold/Pink and Purple Lights in their sizes.

Oscar Suites Are Fun Again, as LA Gear Celebrates with Julianne Moore, William Shatner, John Salley, and Other Stars

Gifting suites aren’t really about swag. They’re about the energy and celebration of award season, and they”re a chance for the stars and a handful of interesting brands to kick back, have a shot (or two) of premium tequila (or really hi-end sparkling water), and enjoy life. Whether it’s one of this year’s nominees, a past nominee like Julianne Moore, a multiple EMMY-winner like Bill Shatner (and his lovely wife Elizabeth), or NBA legend like John Salley, everyone who stopped by to hang with the LA Gear crew had a great time, and came away not only with some Lights, but with a sense of what makes this brand tick, and why so many people are digging the fact that ACI and Sportie LA brought it back.