It began innocently enough, at this yearâ€™s official Backstage Gift Lounge for the 52nd Annual GRAMMYÂ® Awards. Lots of stars were stopping by, and virtually everyone was excited to see the newÂ light ups from LA Gear Originals.
Then LMFAO showed up. It takes something special to get DJ/RappersÂ Redfoo and Sky Blu excited.Â Nominated for Best Electronic/Dance Album with “Party Rock” (Interscope),Â the LA-based group has had hits with the singlesÂ ”I’m in Miami Trick,” “La la la,”Â and “Shots” and provided the opening theme to Kourtney and KhloÃ© Take Miami and Jersey Shore. And they’ve “broken” Mitt Romney’s hair.
But when the guys sawÂ the LA Gear Lights, they went off. The son and nephew, respectively,Â of Motown founder Berry Gordy, Redfoo and Sky Blu grew up in LA and have been at the center of popular culture their whole lives. They used to rock the LA Tech light upsÂ back in the day, and lit up at the chance to rock em again.
“They loved the White/Silver Lights, but they were wishing we had the Gold/Pink in mens,” says LA Gear Director of Specialty Product Lance Jackson. “Then they saw a photo of the Purple Lights, which are coming out soon, and loved those.” So Lance took care of business, andÂ madeÂ the group Gold/Pink and Purple LightsÂ in their sizes.
LMFAO have been rocking the LightsÂ in concert on their tour with the Black Eyed Peas. And RedfooÂ wore the Purple Light UpsÂ during the filming ofÂ the new video they shot forÂ Â â€œGet Out of Your Mind,â€Â featuring Lil John.
We ran into them at Jamie Foxx’s GRAMMY after-party, where we provided Lights to 100 VIPs, and where the group rocked the house with an impromptu set onstage with Jamie. “Redfoo and Sky BluÂ are huge fans of the brand, and I know thet want to create their own line with LA Gear some day,” Lance relates. “We’ll make it happen.”
We’ll have another opportunity to see LMFAO and their Lights next month: the guys will be co-headlining The Bamboozle Roadshow 2010 between May and June 2010. Co-headlining with the two are All Time Low, Boys Like Girls, and Third Eye Blind.Â Among the numerous other supporting bands are:Â 3OH!3, Good Charlotte, Forever The Sickest Kids, Cartel, and Simple Plan.