When LMFAO saw the LA Gear Lights, they went off. The son and nephew, respectively, of Motown founder Berry Gordy, Redfoo and Sky Blu grew up in LA and have been at the center of popular culture their whole lives. They used to rock the LA Tech light ups back in the day, and lit up at the chance to rock em again.
“They loved the White/Silver Lights, but they were wishing we had the Gold/Pink in mens,” says LA Gear Director of Specialty Product Lance Jackson. “Then they saw a photo of the Purple Lights, which are coming out soon, and loved those.” So Lance took care of business, and made the group Gold/Pink and Purple Lights in their sizes.Read More