The iconic brand, which returned to prominence with its LA Gear Originals launch last year, will be providing its latest LA Gear shoes to a mix of hot Hollywood talent and industry legends at the iconic Beverly Hills Hotel. Former Oscar Winners and Nominees, Present Oscar Nominees and Presenters, major Movie stars, and TV stars visiting the gifting suite in search of Oscar swag will have a chance to rock the popular new limited run LA Gear Lights, currently available at all Sportie LA stores in Los Angeles and San Diego, and online at sneaker website www.SportieLA.com.

LA Gear is in good company at the Oscar Gifting Suite, where invited guests will get to experience some of the most coveted and distinctive brands around, from Swarz Los Angeles evening-wear and Taber Studio accessories to outrageous, rock n’ roll jewelry from Bejeweled.

“It’s amazing how today’s young stars seem to respond with affection when they hear the name LA Gear,” said Director of Specialty Product Lance Jackson. “We were recently involved with the GRAMMYs and the reaction was amazing. We’re a part of Los Angeles culture, as are The Oscars, and we’re excited to be part of this celebration.”

The gifting suite will be open from 10AM to 6PM. The 82nd Academy Awards will be broadcast live, Sunday, March 7, at 5 p.m. PT/8 p.m. ET.

About LA Gear Lights and LA Gear Originals
On the heels of their successful launch of LA Gear Originals – which featured updated styles from the Unstoppable line, ’89-’90 – LA Gear brand-owner ACI and top Los Angeles indie sneaker store chain Sportie LA released a new line of LA Gear Lights. Reviving and updating its legendary LA Tech light ups from the early 90s, LA Gear is presenting limited quantities of the new sneakers. Mens Lights come in White/Silver, Green/Olive, Black/Purple, and Blue. Womens Lights come in two colors, Red and Gold.

Jamie Foxx rocked them in Blue.

Young stars and industry legends dug the new light up shoes:

Justin Bieber went for the Black/Purple Lights. Miranda Lambert and Kate Voegele were going Gold. Smokey Robinson took a liking to Green/Olive.

Traditionally, stars want something they won’t find just anywhere, and they definitely came to the right place! Reviving and updating its legendary LA Tech light ups from the early 90s, the LA Lights dropped December ’09, and have been sold exclusively at Sportie LA stores in Los Angeles and San Diego, and online at sneaker website SportieLA.com/lagear. That’s it. Nowhere else. Until this week.

“We really responded to the vibe in the lounge,” said Isack Fadlon, co-owner of Sportie LA, which partnered with LA Gear brand-owner ACI a little over a year ago to launch LA Gear Originals – featuring updated styles from the Unstoppable line, ’89-’90… and, now, this new line of LA Gear Lights. “It was a great setting and an opportunity to show off the new LA Lights – and to put them on people who are very particular about style.”

The GRAMMYs air live on CBS at 8p.m. (ET/PT)…let’s see who lights up Staples Center tonight!